paddleLAGO is a small paddle boarding organization in Brevard, NC that is looking to grow in name recognition. I designed the logo to be noticeable but represent their calming theme. To create uniqueness, I designed a custom font and used the color blue to express the calming effects of water. I also underlined the logo and gave it a left to right perspective making it more tempting to read and therefore to memorize. I also left some white space on the business card so that customers and associates may write other information as needed.